Connecting women football fans to the world's elite tournaments through immersive travel experiences and strategic fan engagement.
KENAME empowers women and girls through global football experiences that unite travel, education, and social impact. Our mission is to connect women fans to the world's biggest tournaments while engaging with local communities and creating meaningful pathways for the next generation of girls in sport.
Curated international travel experiences centered around elite women's football tournaments — combining live matches with cultural immersion, education, and community engagement for fans who want context, connection, and access to the global women's game.
Strategic consulting for clubs, federations, brands, and sports organizations. We develop research-driven strategies and cultural insights to authentically connect with women's football audiences — focused on long-term fan development, not surface-level marketing.
Founder & Chief Executive Officer
Zaiditu Y. Persaud is the Founder of KENAME Sport, a growing global platform dedicated to connecting women through the shared power of football and travel. A Dual MBA in Sports Management candidate at Florida International University & Real Madrid Graduate School-Universidad Europea, Zaiditu brings together her deep passion for women's football with a strong foundation in marketing, sports policy, and governance. Her work is driven by a clear belief that women belong at the center of the global game, not only as fans, but as travelers, decision-makers, and leaders shaping its future.
Insights, stories, and perspectives on the future of women's football — coming soon.
Whether you're a football club, federation, brand, or passionate fan, we'd love to explore how we can work together to elevate women's football.
Share your details and we'll connect with you soon.
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